Business economic survival tip
I’ve been a freelance writer for many, many years and of course I’ve seen my share of ups and downs in my business. People ask me what I do and what is eBusinessPartnersonline.com?
eBusinessPartnersonline.com is my freelance writing and consulting business. As a freelance writer I write just about anything you can think of – web blogs, articles, content for web sites, content for brochures. But my “bread and butter” is what I have been doing for over twenty years – writing responses to government proposals. Request for Information (RFI), Request for Proposal (RFP) and Request for Quote (RFQ) are just some of the writing responses that I do. I have found a niche and stuck with it for all of these years and have made money for my clients as well as myself. It doesn’t matter what type of business my clients have, I have written responses for movers, recruiters, human resources services, translation services, construction companies, IT companies to security services and many more. All of these businesses have one thing in common – they have developed a business model that has been successful for them for many years and stuck with it.
Not only do I write proposals and other content for my clients but also offer business consulting. Take for example, one of my clients that provided CNA services. His company has been in this market for many years and was successful at it. However, he wanted to branch out and provide clerical and admin support. I told him quite frankly, that he was moving into foreign territory and should stick with what he did best. He had the hiring, placement and management of this end of his business down to a fine art. To start a new business model would take him years to develop and he may lose money.
So what does this mean to your business especially during these hard economic times? Simply put, do what you do best.
If your business model prior to the downturn has been successful, stick with it. Why? Your clients will come back to you knowing your good reputation and excellent customer service and will count on you to provide them with the best products or services. Now may not be the time to diversify or restructure your business model.
Don’t forget to keep in touch with your previous clients. As the old saying goes, it’s financially wiser and easier to keep a client than to get a new one.
Until later,
Linda
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